Christie’s: Bits&Bites Redesign

A brand refresh with a fun, bold and oven-baked aesthetic.

 

Packaging & Branding



A redesign I did of Christie’s snackmix “Bits&Bites” in three flavours: Cheddar, Original and Barbeque.  With a bold and fun design, I wanted to bring a younger audience to the brand to boost their market and sales.






The new designs of the font and back panels of the packet. Detailing the net weight, features and ingredients list. I added a fun pull quote to the back to add more interest and engagement.

 




New cheddar and barbecue designs, each with their own fun markings and designated color.